Playboy Magazine Centrefold Goes 3D

Playboy Magazine Centrefold Goes 3D

Whoever could have imagined viewing a centrefold of a pornographic magazine with three dimensional spectacles.

But hangon, Playboy founder Hugh Hefner has just anoounced that he intends to do just that from next month.

According to The Telegraph, the magazine's June edition, will hit news-stands Friday equipped with 3D glasses.

Now, the toy will help adults focus on what is, at first glance, a very blurry Playmate of the Year.

"What would people most like to see in 3D?" asked Playboy founder Hugh Hefner. "Probably a naked lady."

Hefner makes no secret of hoping to capitalise on the popularity of 3D movies such as "Avatar" and "How to Train Your Dragon," even as he makes no secret of not quite getting what all the fuss is about.

"I'm not a huge enthusiast of 3D," he said in a telephone interview.

"I leave real life to go to the movies and 2D is fine with me."

"In today's print environment, you have to create news-stand events," said the editorial director of the Chicago-based magazine, Jimmy Jellinek.

Playboy has seen circulation plummet from 3.5 million in 2006 to 1.5 million today, and Jellinek hopes the issue featuring centrefold Hope Dworaczyk in 3D will remind people that for all the infatuation with the internet, there is nothing quite like having a magazine in your hands.