Bollywood heart-throb Ranbir Kapoor is all set to play ‘The Game’ with actor Sanjay Dutt. Pepsi recently launched ‘The Game’, a concept of gaming through TV advertising.
“The Game by Pepsi is a rocking concept which is sure to instantly connect with the Youngistaanis. Shooting for the same was a phenomenal experience, similar to a fantasy film that I have never done before. I hope all youngsters would participate in The Game with me to show Youngistaan Ka WOW… so, let’s play, ” said Pepsi’s brand ambassador Ranbir.
‘The Game’ is set in a fantasy world and all the action takes place in a castle owned by the ‘Game Master’ played by the original Khalnayak, Sanjay Dutt. He challenges Youngistaani, Ranbir to get his Pepsi from his lair.
While Ranbir faces these mind-bending challenges, it is the viewers who can help him make the right choices and come out victorious.
As a viewer gets Ranbir closer to his Pepsi, his right answers will get him closer to the ultimate cash prize of Rs 50 lakh.
“In my career, I have experimented with many looks, roles and characters, but playing the role of the Game Master was an ultimate WOW experience. I hope Youngistaan will enjoy the whole game experience as much as we enjoyed putting it together, ” said Sanjay Dutt.
‘The Game’ is played over five films with three levels, each ending with a brainteaser. Three options are given for each riddle.
The exciting five-week game begins with a teaser film on March 27 where the lead characters including Sanjay and Ranbir along with the ‘WOW Girl’, Jacqueline Fernandes are introduced.
This is followed by three films presenting the challenges every Thursday; concluding with the fifth film.
Viewers can enter ‘The Game’ at any level and can win exciting prizes including free talk-time, song downloads and ring tones. Those who answer correctly at all levels, stand a chance to win Rs. 50 lakh by succeeding in the final tie-breaker slogan challenge.
Speaking about ‘The Game’, Punita Lal, Executive Director, Marketing, PepsiCo India said, “With the launch of ‘The Game’, Pepsi once again acts as a trendsetter by bringing together gaming to TV advertising for the first time ever”.
“We are confident that ‘The Game’ will not only attract eyeballs owing to its huge entertainment value but also drive participation amongst youngsters thanks to the fantastic concept and thrill it promises to deliver”, she added.
In ‘The Game’, while Ranbir sports an active and uber cool look, Sanjay as the Game Master will be seen in a unique look straight out of a video game.
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